The birth of acer Liquid X1

"Light and Thin" is what Acer emphasis on Liquid X1 phone. To shape a lightweight yet powerful impression, we infuse oriental philosophies with technology products. We lead the viewer into the field of “chi” by utilizing several natural elements such as clouds, mountains, and seas; extend the limitless imposing manner and thinking from the infinity symbol. With the use of light paper and its movement, we shape the surface of Liquid X1 accurately. Through the motions of the pupil, light trail, and fast focus, we create each feature with concise, fluent, elaborate points, lines, and geometric figure.


  • Client
  • Creative Director
    Keng-Ming Liu
  • Producer
    Katie Chan /Oskar Lin /Katherine Lee
  • Design
  • Animation
    Somei /Sylvia Hsu
  • Compositing
    Somei /Axers Lin /Chu-Chieh Lee /Kevin Cheng /Bruce Chen
  • Music
    Sincerely Music