Taitung 100

The time-honored home appliance brand is marching towards its 100th anniversary exhibition, and the image video boldly flips its past conservative brand image. Partnering Tatung’s familiar advertisement song with rap, nostalgia and new wave are blended to create an energetic conflict. Current design and fashion concepts are incorporated into the rap lyrics to highlight the original mission of Tatung Industrial Design. A contemporary design tone using a bold mixture of visual styles reinterprets common period memories and brand figurines.

Behind the scenes