GPDA 2017

Golden Pin Design Award Open

Convergence, waters merge together. Present Asian design is situated in an area of cultural confluence that is also confronted with new convergences in technological innovation. From its beginnings, Asian design has been like islands thickly scattered amidst encircling currents, immersed in a dynamic state of flow where imagistic fusions continuously emerge from the ever-shifting convergences of its many faces. The upsurge of digital technology and artificial intelligence has impacted existing boundaries and brought in a new mindset that will propel it to its next stage at a speed and in a manner that is beyond our wildest imaginings. Thus we chose ‘Convergence’ as the theme of the 2017 Golden Pin Design Award, and set up an experimental installation that injects images of ocean waves and currents dispersing, crashing together, and converging throughout the entire concept as a visual symbol of the wave of change in future Asian design. The premiere of Bito's Golden Pin Design Award 2017 Opening Film stunned the audience at the ceremony with its abstract, evocative visuals, and deeply affective soundscape. Take a look at this stunning video — may it spark your creativity!


Directed by Bito
  • Client
    Taiwan Design Center
  • Creative Director
    Keng-Ming Liu
  • Copy Director
    Vicki Huang
  • Art Director
    Hsi-Jen Liu
  • Producers
    Tammy Liu /Manffy Lai
  • Account Manager
    Naiyun Peng
  • Director of Photography
    Ching-Ho Kao
  • Camera Assistant
    Che-Chieh Chu
  • Lighting
    Ching-Ho Kao
  • Lighting Assistants
    Che-Chieh Chu
  • Chemical Reaction Footage
    Beauty of Science (LOGO)
  • Director of Photogrphy(Chemical Reaction Footage)
    Wenting Zhu /Yan Liang
  • Ideation
    Keng-Ming Liu /Hsi-Jen Liu
  • Key Visual Design
    Hsi-Jen Liu
  • Storyboard
    Hsi-Jen Liu
  • Title Design
    Yi-Hsuan Li
  • Design
    Yi-Hsuan Li /Chen Wu
  • Animation
    Bruce Chen /Che-Chieh Chu /Ching-Ho Kao
  • Color Grading
    Ching-Ho Kao
  • Editing
    Che-Chieh Chu /Ching-Ho Kao
  • Dynamic Magnetic Convergence(Installation)
    Ke-Jyun Wu
  • Converging Light Waves(Installation)
    Ta-Chung Liu
  • Music&Sound Design
    Sincerely Music
  • Behind the Scenes
    Hung-Chen Chao