Microsoft Story

How would you rebrand a familiar and world famous company?This time, Bito create a new character-Mr.Li and the smart helper- cloud boy for Microsoft, to lead the audience to get to know the new service from Microsoft.With new characters, the story indicate the general problems that most of the local business in Taiwan would face while upgrading their company to the next phase, and Microsoft just have the perfect way to solve their problem.


Directed by Bito
  • Client
    Summer Advertising
  • Creative Director
    Keng-Ming Liu
  • Producer
    Elise Gong
  • Designer
    ChiGer Chen
  • Storyboard
    ChiGer Chen /Chu-Chieh Lee
  • Animation
    ChiGer Chen
  • Music & Sound Design
    Sincerely Music