Alto

A journey has just begun

Alto image video. Our idea is to "use leather, as if collecting a piece of time." Leather is infused with the life, hand print and memories of the user. When a craftsman delivers the finished leather goods to an user, the leather embarks on another leg of a journey. The video records how Alto, in the spirit of Italian craftsmanship, uses solid and complex handcrafting and precise construction to set the leather goods on a timeless journey. The composition in each frame is carefully calculated, and slowly shifts and stacks toproduce an elegant and comfortable Italian aura.

Credit

  • Production Company
    Bito
  • Director
    Keng-Ming Liu
  • Assistant Director
    Sheng-Yang Su
  • Producer
    Oskar Lin
  • Photographer
    Kevin Lee