ASUS

2015 CES Opening Video

Qi is threaded throughout the soul of the ASUS CES opening video. Natural air of the woods and clouds set the starting mood, and the closing and opening of the eyes represent beginnings and turning points. Every moment of stillness and movement sways the emotions of the audience, leading their vision through the flowing air into a new visual feast. The soundtrack and sound effects perfectly display the flowing air and energy release, and Oriental impressions are used to reinterpret and convey the Zen in technology products.

Credit

Directed by Bito
  • Client
    ASUS
  • Creative Director
    Keng-Ming Liu
  • Producer
    Katie Chen /Elise Gong
  • Designer
    Somei
  • Lead Animator
    Somei
  • 3D Animation
    Sylvia Hsu
  • 2D Animation
    Shu-Min Wu /Kevin Cheng
  • Compositing
    Somei /Shu-Min Wu
  • VFX
    MoonShine
  • Music & Sound Design
    Sincerely Music