Mercedes Benz


Taiwan’s after-sales service for Mercedes-Benz Genuine Parts aims to demonstrate the perfection of original parts, and we used illustrative style to stimulate imagination in auto parts advertising. The script, Perfect Day, developed by Ogilvy, paints a gloomy scene under heavy rain. The black and white theme is designed around trendy, cold and precise style to highlight the role of original parts in key moments, and ends perfectly in red.


Directed by Bito
  • Client
  • Creative Director
    Keng-Ming Liu
  • Designer
    Jonathan Jones
  • Producer
    Elise Gong
  • 2D Animation
    Phil Wu /Che-Chieh Chu
  • 3D Animation
    Ching-Ho Kao /Wei Darvish
  • Music&Sound Design
    Sincerely Music