Mercedes Benz
Genuine
Taiwan’s after-sales service for Mercedes-Benz Genuine Parts aims to demonstrate the perfection of original parts, and we used illustrative style to stimulate imagination in auto parts advertising. The script, Perfect Day, developed by Ogilvy, paints a gloomy scene under heavy rain. The black and white theme is designed around trendy, cold and precise style to highlight the role of original parts in key moments, and ends perfectly in red.
