Mercedes-Benz hopes to promote the MOBILO Guardian Star Service to owners. The challenge of this project is the complexity of the service content. Therefore, the service is re-organized into six key points, with each letter in the English term MOBILO representing a feature. The script takes the owner on a journey that begins with receiving the car key and ending at the destination so that when the video is over, the name of the service is embedded in the owner's memory. Moreover, the modern, simple and lively video accurately conveys the desired brand image.