Netflix X Bitoy

Narcos Toy Project

After releasing a well-received set of “The Bitoy” last year, Taipei-based design-driven film and animation studio, Bito, would like to be excited to announce our new cooperation with high-profile series on Netflix, Narcos. Alone with the new series premiered last Friday, Netflix launches the campaign which Pablo Escobar escapes from DEA to Taiwan and digs deeper into several cultural attractions in Taiwan during his escape. Some popular attraction places such as Taipei 101, Sun-Moon Lake, night market and incense-chocked temple, Zhenglan Temple are also taken in this photo series. Our second toys under the label“Bitoy,” which are customized the central figure of Narcos, drug kingpin Pablo Escobar, in a set of 4 different outfits. Combining with Taiwanese local street style, Pablo Escobar wears white plain sleeveless v neck underwear with a typical blue-white slipper and also has classic look with orange stripe shirts and his iconic handy brick phone.

Behind the scenes