GPDA 2018

Nature Knows is Bito’s concept for this year’s ceremony, emphasizing the importance of cycles in nature and sustainability in design. The opening video at the ceremony echoes this concept, featuring a girl who finds pollution, and sets out on a journey with the pollution through jungles, oceans, and outer space. In the end, she plants the pollution in the ground as a seed that grows into tree, representing a cycle in nature. The opening video’s message to designers at the ceremony is to promote sustainability in design.

Behind the scenes