Cheer chen


With background lyrics hinting at the regrets of life, the story takes place in a small town where the moon provides the main source of light. The entire hand-drawn stop-motion animation uses "light" and "proportion" as the highlights. The distinction between light and shadow shapes the changes in the bright surfaces, shadows, contours and emotions. With a special aspect ratio, the lenses are vertically and horizontally crisscrossed so that rotation is not necessary and novelty is preserved whether on the cell phone or any other screen.


  • Client
    Team Ear Music
  • Creative Director
    Keng-Ming Liu
  • Art Director
    He Lo /Binbin Lu
  • Producer
    Tammy Liu
  • Account Manager
    Naiyun Peng
  • Ideation
    He Lo
  • Concept Artist
    He Lo
  • Character Design
    He Lo
  • Layout Design
    Binbin Lu /He Lo
  • Storyboard
    Binbin Lu /He Lo /Eating Tsai
  • Lead Animator
    Binbin Lu
  • Cel-Animator
    Binbin Lu /Hsuan-Nin Wang
  • Painting Artist
    Eating Tsai /Hiho Lin /Chung-Yi Wu /Man-Yun Chen / Hsin Lin / Shih-Han Huang /Hsuan-Nin Wang
  • Compositing / VFX Artist
    Johnny Yang /Eating Tsai
  • Editor
    Eating Tsai