Golden Pin Design Award 2020

2020 is not just a year, but a historical turning point of great significance. For Golden Pin Design Award 2020 Ceremony, the Awards organizer transformed “2020” into a symbol that represents an opportunity for change, encouraging designers and business to reflect on the existing model and rethink the meaning of creative design, so as to seek out a more sustainable future together that marks the critical moment between the old and the new. We will be facing a brand new beginning at the end of this year as we walk through uncertainty.

KEY VISUAL DESIGN Typography / Poster / Motion graphic / DM / Staff id card / Invitation card

STAGE DESIGN Cube / Central Stage / Floating Screen / Laser red carpet

OPENING FILM Orderly / Confusion / Null

With the floating large cube LED, the image becomes a physical existence like a building, and then with the visual design as the core, lighting, music, smoke and smell are added to make the audience truly immersed in a new live experience.

PERFORMANCE Lighting / Dancer 

EVENT PHOTOS Ceremony / After party

BEHIND THE SCENES

Credit

Ceremony visual coordination
  • Client
    TDRI (Taiwan Design Research Institute) 
  • Creative Director
    Keng-Ming Liu 
  • Account Manager
    Naiyun Peng 
  • Copy Director
    Vicki Huang 
  • Stage Designer
    Bird Hsu 
  • Art Director
    Chen-Lin Hsieh 
  • Senior Producer
    Hsiang Hsieh 
  • Producer
    Tammy Liu 
  • Ideation
    Keng-Ming Liu / Chen-Lin Hsieh  / KhooKG
  • Design 
    Chen-Lin Hsieh  / KhooKG / Ming-Hsiu Hung 
  • Animation
    Olaola Yuan 
  • Editing
    Yi-Ju Chou 
  • Music Director
    Cheng-Yeh Han
  • Audio Mixing
    Pixelfly Digital Sound
  • Voice Over
    Ting Hung 
  • Violist
    Yuyu Chu
On-set Filming Crew
  • Director
    Jimmy Chiang 
  • Photographer
    Kai Cheng 
  • Cameraman 
    Shane Liu / Yuji Fann / Alan Chiu / Weide Chen 
  • Editing
    Kyle Jhuang / Eating Tsai
Opening performance
  • Client
    TDRI  (Taiwan Design Research Institute)
  • Creative Director
    Keng-Ming Liu
  • Account Manager
    Naiyun Peng
  • Copy Director
    Vicki Huang
  • Art Director
    Tifu Huang / Chen-Lin Hsieh
  • Stage Designer
    Bird Hsu
  • Senior Producer
    Hsiang Hsieh
  • Producer
    Tammy Liu
  • Ideation
    Keng-Ming Liu / Qi Meng / Chen-Lin Hsieh / Tifu Huang / Hsiang Hsieh / Aka Chang / Hui Kai Su / Lu Wen Hou
  • Design
    Chen-Lin Hsieh / Tifu Huang / Chin Ho Kao / Ke-Jyun Wu
  • Storyboard
    Chen-Lin Hsieh / Tifu Huang / Binbin Lu
  • Animation
    Chen-Lin Hsieh / Tifu Huang / Chin Ho Kao / Derrick Liu / Ke-Jyun Wu / Bang-Wei Cheng / Albert Chaing / KhooKG
  • Editing
    Tifu Huang
  • Music & Sound Design
    Cheng-Yeh Han
  • Scent Design
    ALIZ 愛裡。時氣味藝術
  • Lighting Artist
    Aka Chang
  • Lighting Design
    Sean Yu
  • Partial 3D animation concept inspired by
    Ouchhh