HyperX

In this video, we break the stereotype of video games and redefine what it means to be a gamer. Combining real life situations and cel animation, we bridge the gap between daily life and video games. Through five Influencers and their animated avatars, we highlight various intricate gaming characteristics and apply them in real life scenarios, bringing together both the gaming and living world. Video gamers are generally more active, creative, perseverant, and attentive, which give them better interpretation and problem-solving skills. If you apply the spirit of gaming into your life, you will become a stronger person.

Credit

Directed by Bito
  • Creative Director
    Keng-Ming Liu
  • Art Director
    Hsuan-Nin Wang
  • Designer
    Binbin Lu / Eating Tsai / Johnny Yang / Steve Huang
  • Animation Director
    Binbin Lu
  • Director
    MengQi
  • Ideation
    Binbin Lu / Eating Tsai / Hsuan-Nin Wang / Steve Huang
  • Lead Designer
    Hsuan-Nin Wang
  • Key Visual Design
    Hsuan-Nin Wang
  • Title Design
    KhooKG
  • Storyboard
    Binbin Lu / Eating Tsai
  • Account Manager
    Naiyun Peng
  • Copywriter
    Ron
Animation Production
  • Post-Production Producer
    Wen-Hui Chen
  • Lead Animator
    Binbin Lu
  • Cel Animator
    Derrick Dai / Szyu Pan
  • Painting Artist
    Hiho Lin / DING DO / Hsin Lin / Angel Huang / Puty / Wu Chung-yi / Yichi Chen
  • 3D Animator
    Steve Huang
  • Compositing Artist
    Johnny Yang
  • Editor
    Eating Tsai
  • Color Grading
    布丁
  • Music & Sound Design
    Aimar Molero
  • BTS
    Kai Cheng
Live Action Production
  • Production Studio
    Fish Film Productions
  • Executive Producer
    Cugi
  • Producer
    劉倩妤、王漢聲
  • Producer Crew
    Amber、黃珍妮、王璽皓、林宜岑
  • DOP
    塗士謀
  • 1st Assistant Camera
    柯忠志
  • 2nd Assistant Camera
    買銘傑 / 溫授博 / 林郁融 (利達)
  • Gaffer
    賴楊文、楊才明、張志民、陳達峰、邱嘉鑫
  • Sound
    許政高、昌盛
  • Art Director
    劉晉輔
  • Assistant of Art
    陳和興
  • Wardrobe
    江妮
  • Transportation
    陳正善