Schroder

2016

The opening film for the annual November investment forum. This year, Schroder argued that despite being shrouded by changes, an adjustment in perspective could still uncover relatively favorable investment opportunities. We used "optical illusion" to demonstrate the advantages and disadvantages of changes. The challenge is to make the task seem effortless by adopting concise methods that remain professional, transform major political and economic issues in the country, and inject the traditional image of Schroder- stability into forward-looking prospects.

Credit

Directed by Bito
  • Client
    Schroders
  • Creative Director
    Keng-Ming Liu
  • Design
    Keng-Ming Liu
  • Producer
    Chung-En Lin
  • Concept & Script
    Keng-Ming Liu /Vicki Huang
  • Lead Animator
    Che-Chieh Chu
  • 2D Animation
    Che-Chieh Chu /Chih Yun Tseng
  • 3D Animation
    Ching-Ho Kao /Wei Darvish
  • Music&Sound Design
    Sincerely Music