Taipei Metro Branding Film

+1

Taipei Metro +1, Your Story +1

Bito partnered with Taipei Metro with a playful cel-animation

to celebrate its 10 billionth passenger milestone.

The metro is a vessel. It promptly and accurately carries every passenger to the desired destination.

This mission is what makes all the +1 beyond 10 billion meaningful.

Five story lines connect five groups of people and themes.

The animation captures their emotions and moves viewers’ eyes with their journeys.

Many hidden treasures can be found if you look closely,

like the swimming pool MRT car back when 2017 Universiade took place.

We hope this animated short revive and resonate what MRT means to every you who ever took a ride.

Because your story is what adds onto Taipei, and Taipei Metro.

Behind the scene

Credit

  • Client
    Taipei Rapid Transit Corporation
  • Director
    Keng-Ming Liu
  • Copy Director
    Vicki Huang
  • Associate Art Director
    Hsuan-Nin Wang / Binbin Lu
  • Producer
    Tammy Liu
  • Assistant Producer
    Anne Chu
  • Account Manager
    Naiyun Peng / Tammy Liu
  • Ideation
    Vicki Huang / Hsuan-Nin Wang / Binbin Lu / Eating Tsai / Kai Cheng / Keng-Ming Liu
  • Lead Designer
    Hsuan-Nin Wang
  • Concept Artist
    Hsuan-Nin Wang / Binbin Lu / Wei-Hao Shao / Yi-Chen Kuo / Chya Hsu
  • Character Design
    Hsuan-Nin Wang / Binbin Lu
  • Layout Design
    Binbin Lu
  • Storyboard
    Binbin Lu / Wei-Hao Shao
  • Lead Animator
    Binbin Lu
  • Lead Motion Designer
    Wei-Hao Shao
  • Cel-Animator
    Binbin Lu / Eating Tsai / Eden Chan / Chang-Ching Chen / Hsuan-Nin Wang / Ding-Yi Lu / Yi-Chi Chen
  • Painting Artist
    Eating Tsai / Hsuan-Nin Wang / Wei-Hao Shao / Chya Hsu / Binbin Lu / Yu-Chi Lai / Chang-Ching Chen / Chia-En Wu / Chia-Hsuan Sung / Tian Lin / Yi-Ting Tang / Chien-Chang Huang / An-Chi Huang / Yu-Nuo Lai / Yun-An Lin / Shu-Yan Wang / Chia-Yin Shen
  • Compositing / VFX Artist
    Wei-Hao Shao / Eating Tsai / Meng-Hsueh Lin
  • Editor
    Wei-Hao Shao / Eating Tsai