Gogoro 2 Series Reveal Video｜Gogoro Up 2 U

Client

Sectors

Gogoro 2 Series Reveal Video｜Gogoro Up 2 U

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Gogoro Taiwan Limited

Transport

Year

Services

2017

Film

Playing with visuals through dynamic designs blended with live shooting

The products in the Gogoro2 series hoped to present a lively and approachable image when facing the public.

We wanted the audience to remember the number “2,” so portrayed the five biggest features of the product as five 2s. The design adopted completely different styles and media, and through the integration of live shooting and animation, this mixed method was able to retain a consistent tone. By weaving in easter eggs such as elves and gophers with the various 2s in the ending, we were able to create a colorful, fascinating, spontaneous gogoro2 paradise.

Due to the successful mastering of tone and the overwhelming response received, in the end, the client even applied the styles and objects designed for the film to other marketing campaigns, creating an actual gogoro2 amusement park that people could enjoy.

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