Playing with visuals through dynamic designs blended with live shooting
Gogoro 2 Series Reveal Video|Gogoro Up 2 U
Gogoro Taiwan Limited
Transport
2017
Film
Gogoro Taiwan Limited
Transport
2017
Film
Playing with visuals through dynamic designs blended with live shooting
The products in the Gogoro2 series hoped to present a lively and approachable image when facing the public.
We wanted the audience to remember the number “2,” so portrayed the five biggest features of the product as five 2s. The design adopted completely different styles and media, and through the integration of live shooting and animation, this mixed method was able to retain a consistent tone. By weaving in easter eggs such as elves and gophers with the various 2s in the ending, we were able to create a colorful, fascinating, spontaneous gogoro2 paradise.
Due to the successful mastering of tone and the overwhelming response received, in the end, the client even applied the styles and objects designed for the film to other marketing campaigns, creating an actual gogoro2 amusement park that people could enjoy.
Keng-Ming Liu
Hsi-Jen Liu
Katie Chen
Vicki Huang
Naiyun Peng
Hsi-Jen Liu / Ching-Ho Kao / Kyle Jhuang / Kelly Li / Chen Wu / Abby Chen
Kyle Jhuang
Hsi-Jen Liu / Ching-Ho Kao
Hsi-Jen Liu / Ching-Ho Kao / Hsiao-Han Tseng
Hsiao-Han Tseng
Keng-Ming Liu / Hsi-Jen Liu / Kyle Jhuang
傳翼錄音室
Filming Crew
SIKA FILMS CO. LTD (TAIWAN)
SHENG HONG YU
WEI YU TSENG
MIN HSIU CHU
CASPER CHIU / LING CHUN WANG / JOHNNY CHENG
SHIH FENG LIN
SHIH WEI WANG
LI WEI LIU / 彥廷 / 小O / 阿司
WEN YANG LAI
CHIH MIN CHANG / CHIA HSIEN LI / MING YANG HUNG / HSIEN CHIN HSIEN
CHIN HSIEN CHOU
NAI CHING CHEN / HSI YIN HSU
MENG HSIEH TSAI
BRYAN LIN
CHEN YUEH CHENG
李少川SHAO CHUAN LI
力榮影視器材
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