Gogoro 2 Series Reveal Video|Gogoro Up 2 U

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Gogoro Taiwan Limited

Transport

2017

Film

Playing with visuals through dynamic designs blended with live shooting

The products in the Gogoro2 series hoped to present a lively and approachable image when facing the public.

We wanted the audience to remember the number “2,” so portrayed the five biggest features of the product as five 2s. The design adopted completely different styles and media, and through the integration of live shooting and animation, this mixed method was able to retain a consistent tone. By weaving in easter eggs such as elves and gophers with the various 2s in the ending, we were able to create a colorful, fascinating, spontaneous gogoro2 paradise.

Due to the successful mastering of tone and the overwhelming response received, in the end, the client even applied the styles and objects designed for the film to other marketing campaigns, creating an actual gogoro2 amusement park that people could enjoy.

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Credits

Director

Keng-Ming Liu

Associate Art Director

Hsi-Jen Liu

Producer

Katie Chen

Copywriter

Vicki Huang

Account manager

Naiyun Peng

Design

Hsi-Jen Liu / Ching-Ho Kao / Kyle Jhuang / Kelly Li / Chen Wu / Abby Chen

2D Animation

Kyle Jhuang

3D Animation

Hsi-Jen Liu / Ching-Ho Kao

Compositing

Hsi-Jen Liu / Ching-Ho Kao / Hsiao-Han Tseng

Color Grading

Hsiao-Han Tseng

Editing

Keng-Ming Liu / Hsi-Jen Liu / Kyle Jhuang

Sound Design & Mixing

傳翼錄音室

Filming Crew

Production House

SIKA FILMS CO. LTD (TAIWAN)

Producer

SHENG HONG YU

Executive Director

WEI YU TSENG

Director Assistant

MIN HSIU CHU

Production Assistants

CASPER CHIU / LING CHUN WANG / JOHNNY CHENG

Director of Photography

SHIH FENG LIN

First Camera Assistant

SHIH WEI WANG

Camera Assistants

LI WEI LIU / 彥廷 / 小O / 阿司

Gaffer

WEN YANG LAI

Lighting Assistants

CHIH MIN CHANG / CHIA HSIEN LI / MING YANG HUNG / HSIEN CHIN HSIEN

Production Art Director

CHIN HSIEN CHOU

Art Designers

NAI CHING CHEN / HSI YIN HSU

Art Dep. Assistant

MENG HSIEH TSAI

Key Grip

BRYAN LIN

Grip

CHEN YUEH CHENG

Crane Operator

李少川SHAO CHUAN LI

Special Equipment

力榮影視器材