Artemin Gallery Rebranding

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Artemin Gallery

Culture

2024

Branding

Artemin is a human gene located on the human chromosome 1 (1p34.1), so called as ART. Its main function is related to the development of neuroblast and the peripheral nervous system.
The redesigned logo consists of the double characters「A」, echoing the contour of chromosomes, while also symbolizing collision, exchange, and interaction of art. The flexible motion branding system not only allows the brand to engage in dialogue across various media, but builds the bridge between art and people.

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Credits

Designed by Bito


Creative Director

Keng Ming, Liu

Content Director

Vicki Huang

Account Manager

Nai Yun, Peng

Project Manager

Hannah Chen

Brand Designer

Choong Wei, Ng / Han Shu, Wu

Motion Designer

Johnny Yang

Social Editor

Vivia Wang

Photographer

Erniedon / Choong Wei, Ng