PTS XS is a channel launched by Public Television Service, aimed to provide innovative and engaging content for children and teenagers in Taiwan. Bito was responsible for creating the channel‘s identity, including its animations and characters. The channel not only highlights the endless possibilities for children but also conveys its core message: let your kids be who they are.
The logo is inspired by a ”pocket“—a place where children store various small treasures and proudly share with their friends. This pocket holds children’s daily lives, feelings, and favorite items, creating a little secret hideaway in their world.
PTS XS Channel Branding
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Taiwan Public Television Service
Public
2024
Film, Branding, Experience
