Park Lane Branding

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CMP Group

Lifestyle

2024

Branding

PARK LANE is the most comprehensive urban development brand of CMP Group, aiming to create a vibrant and harmonious living district. The brand identity uses letterforms as footsteps: expanding, colliding and overlapping — a playful capture of that cozy energy. The rolling ’P‘ and ’L‘ symbolize the steps toward the future, unfolding the atmosphere of diffusion and freedom.

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Credits

Designed by Bito

Creative Director

劉耕名 Keng-Ming Liu


Art Director

黃鈺凱 Tifu Huang


Design Director

吳函書 Han-Shu Wu


Ideation

黃鈺凱、吳函書、黃松威、甘薇云 Tifu Huang、Han-Shu Wu、Choong-Wei Ng、Wei-Yun Kan


Designer

吳函書、黃松威、甘薇云 Han-Shu Wu、Choong-Wei Ng、Wei-Yun Kan


Animator

楊鎬維  Johnny Yang


Project Manager

王俞婷 Vivia Wang


Account Manager

彭乃芸 Naiyun Peng


Social Editor

王俞婷、王淳慧 Vivia Wang、Chun-Hui Wang