PARK LANE is the most comprehensive urban development brand of CMP Group, aiming to create a vibrant and harmonious living district. The brand identity uses letterforms as footsteps: expanding, colliding and overlapping — a playful capture of that cozy energy. The rolling ’P‘ and ’L‘ symbolize the steps toward the future, unfolding the atmosphere of diffusion and freedom.
Park Lane Branding
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CMP Group
Lifestyle
2024
Branding