We created a unique anniversary brand film for JUT Group, utilizing character animation to convey their corporate image.

JUT Group, initially focused on architecture and construction, has expanded into various industries over the years. Their mission is to harmoniously integrate the city with life's aesthetics, knowledge, and culture.

This film depicts JUT Group as an active and fearless city pioneer, envisioning an ideal city from a parallel world. The film follows a series of stories that take place in this city. In this parallel world, iconic architectural works by JUT Group are ubiquitous. By anthropomorphizing these works, they interact with people using expressions and emotions, conveying a message of shared ownership and creativity in building the city.

The film is divided into eight chapters, each representing one of JUT Group's eight main areas of development. Teams of people run forward together, completing missions one by one before embarking on the next chapter. Like members of a sports team, they unite their strengths and talents to lead the pulse of the city, moving forward together.