2017 Golden Pin Design Award Ceremony

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Taiwan Design Research Institute

Culture

2017

Experience

A visual wave combining design, physics, and technology

Bito took on the role of visual director for the Golden Pin Design Award for a second time. We focused on the idea that the Golden Pin Design Award gathers the world’s top designers and works, and aimed to create visuals that breaks new ground and sets itself apart from past years.

The overall concept adopted “convergence” as its theme, which served as a metaphor for Taiwan’s design being at the point of convergence between the trends of the East and the West, conveying the grandeur of the Golden Pin Design Award in bringing together design experts from all around the world.

The key visual portrayed endlessly flowing waves—their rise and fall, and the process of unceasing turbulence, diffusion, and collision. Being both elegant and majestic, depicting the details of craftsmanship.

 

Through microscopic angles, the opening film employed the image of the changes in convergence and divergence of physical motion in nature, the diffusion and amalgamation of flowing water, and the visual tone of technical experimentation. These were able to set the tone for the future of Asian design, which is on the cusp of igniting a wave of revolutionary change.

The opening film also utilized 3D visual and human-machine interactive technologies to create cutting-edge visual experience. The stage was also equipped with "infrared depth detection technology" to detect the movements of award winners as they went on stage to receive their awards, which was linked to an interactive wall. This broke away from the traditional one-way, passive form of ceremony and added more fun and interactive elements to the event.

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Credits

Creative Director

Keng-Ming Liu

Copy Director

Vicki Huang

Art Director

Hsi-Jen Liu

Producers

Tammy Liu

Manffy Lai

Account Manager

Naiyun Peng

Director of Photography

Ching-Ho Kao

Camera Assistant

Che-Chieh Chu

Lighting

Ching-Ho Kao

Lighting Assistants

Che-Chieh Chu

Chemical Reaction Footage

Beauty of Science

Director of Photogrphy (Chemical Reaction Footage)

Wenting Zhu

Yan Liang

Ideation

Keng-Ming Liu

Hsi-Jen Liu

 

Key Visual Design

Hsi-Jen Liu

Storyboard

Hsi-Jen Liu

Title Design

Yi-Hsuan Li

Design

Yi-Hsuan Li

Chen Wu

Animation

Bruce Chen

Che-Chieh Chu

Ching-Ho Kao

Color Grading

Ching-Ho Kao

Editing

Che-Chieh Chu

Ching-Ho Kao

Dynamic Magnetic Convergence (Installation)

Ke-Jyun Wu

Converging Light Waves (Installation)

Ta-Chung Liu

Music&Sound Design

Sincerely Music

Behind the Scenes

Hung-Chen Chao