The 59th Golden Horse Awards Visual Design

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Taipei Golden Horse Film Festival Executive Committee

Culture

2022

Branding

An unexpected visual surprise, recreating the arduous behind-the-scenes process of filmmakers

Extending from last year’s theme of “refocusing,” we see more pandemics, wars, and unforeseeable trials. And there are still many more unknowns ahead of us. In such difficult times, the film industry is facing even more severe chaos and challenges.

The key visual this time paid tribute to the unknown dedication and spirit of filmmakers through the theme, “Traces: The Texture of Existence.” The scratches, marks, and wear on the equipment, as well as the tans, sweat, and scars on every person, all serve as evidence of the difficulties of filmmaking. Yet filmmakers insist on enduring these difficulties, allowing their works to come to fruition and touch the hearts of people.

The number 59 makes up the Golden Horse logo and promptly transforms into the 3D Golden Horse type. We specially invited Hollywood-class Taiwanese Scenic Art Consultant Frank Chen to work on the visual. The surface texture of the 3D Golden Horse type reproduces the atmosphere and circumstances of filming on set, such as tape, weather conditions, and the traces of wear and tear created by crew.

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Credits

Creative Director

Keng-Ming Liu

Art Director

Weahao Shao

Designer

Weahao Shao

Ruo-Jia Liang

Hsien-Chen Tsai

Lu-Wen Hou

Project Manager

Wen-Hui Chen

Account Manager

Naiyun Peng

Associate Creative Director

Vicki Huang

Ideation

Keng-Ming Liu

Vicki Huang

Weahao Shao

Wen-Hui Chen

Hsien-Chen Tsai

Ruo-Jia Liang

Lu-Wen Hou

Han-Shu Wu

Bito PR/Marketing

Naiyun Peng

Weini Chen

Translation

Vivian Tsai

Scenic Art by Frank Scenic Art Company

Scenic Art Consultant

Frank Chen

Scenic Supervising

Lin Pei-Chen

Head Scenic Painters

Chen Xin-Hui

ian yen

Lead Scenic Painters

Wu Yen-Hua

Chen Ching-En

Scenic Painters

Kuo Jia-Yu

Wang Yi-Ting

Chen Yi-An

Wang Pei-Qi

Soria Zhi

Wang Yi-Wen