A Brand Design Through Motion Systems
PARA Coffee Motion Branding
PARA
Food & Drink
2022
Branding
PARA
Food & Drink
2022
Branding
A Brand Design Through Motion Systems
Introducing a new fully automated pour-over coffee brand that creates a spirit of innovation through immersive brand experiences and a pursuit of a certain lifestyle. With a "pop" sound, it breaks the mold!
The brand logo consists of two interlocking arrows representing different speeds, visually presenting a continuous rotating kinetic energy that embodies the brand image of "fast life, slow coffee." We have developed a comprehensive brand visual system that includes color schemes, image usage, typography, and store designs. Additionally, we have established standards for presenting dynamic images, integrating graphic visuals, dynamic video variations, physical products, and store displays to achieve optimal brand recognition in the market.
Keng-Ming Liu
Vicki Huang
Shirley Chen
Mimi Chang
Dave Hsieh
Local Remote
Local Remote
Johnny Yang