A Brand Design Through Motion Systems

Introducing a new fully automated pour-over coffee brand that creates a spirit of innovation through immersive brand experiences and a pursuit of a certain lifestyle. With a "pop" sound, it breaks the mold!

The brand logo consists of two interlocking arrows representing different speeds, visually presenting a continuous rotating kinetic energy that embodies the brand image of "fast life, slow coffee." We have developed a comprehensive brand visual system that includes color schemes, image usage, typography, and store designs. Additionally, we have established standards for presenting dynamic images, integrating graphic visuals, dynamic video variations, physical products, and store displays to achieve optimal brand recognition in the market.