The theme of the opening film for this ceremony was "Gala at 23:59," derived from observations made in 2019. Amid the upheavals of the year, such as the Amazon Forest fire, melting ice formations, animal species' extinction, the spread of African swine fever, and the Hong Kong anti-extradition protests, humans came to realize that self-concern alone was insufficient. The butterfly effect, with the power to influence the entire world, became apparent. As if counting down to an apocalypse at 23:59, this triggered the infinite possibilities of design, turning the impending crisis into a creative gala for all of mankind.

The theme of the opening film for this ceremony was "Gala at 23:59," derived from observations made in 2019. Amid the upheavals of the year, such as the Amazon Forest fire, melting ice formations, animal species' extinction, the spread of African swine fever, and the Hong Kong anti-extradition protests, humans came to realize that self-concern alone was insufficient. The butterfly effect, with the power to influence the entire world, became apparent. As if counting down to an apocalypse at 23:59, this triggered the infinite possibilities of design, turning the impending crisis into a creative gala for all of mankind.

We wanted to inspire the design community to take urgent action for sustainability by following the UN's 17 SDGs. We believe that positivity is essential to overcoming this apocalyptic challenge we all face together, and therefore he calls it a “Gala”, linking it together with the time “23:59” to signify the last moment before a new dawn.

The blue bird is like human, undertaking the pressure by severe changes on earth. “23:59” is ticking, do designers really have a chance to change this?