2019 Golden Pin Design Award Ceremony Jury Film|DOOMS DAY

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TDRI (Taiwan Design Research Institute)

Culture

2019

Film

A gala expressing the 17 SDGs of the United Nations

We expanded the focus of last year's Golden Pin Design Award, which revolved around 'sustainability.' This year, we delved deeper by incorporating the 17 Sustainable Development Goals (SDGs) of the United Nations into our design concepts.

The theme of the opening film for this ceremony was "Gala at 23:59," derived from observations made in 2019. Amid the upheavals of the year, such as the Amazon Forest fire, melting ice formations, animal species' extinction, the spread of African swine fever, and the Hong Kong anti-extradition protests, humans came to realize that self-concern alone was insufficient. The butterfly effect, with the power to influence the entire world, became apparent. As if counting down to an apocalypse at 23:59, this triggered the infinite possibilities of design, turning the impending crisis into a creative gala for all of mankind.

In this video, we creatively combine Chinese typography and graphic design to present interview footage in a realistic reporting style. Utilizing this visual approach, we aim to enhance the understanding of the serious topics discussed in the video and create a space for meaningful discussion.

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Credits

Creative Director

Keng-Ming Liu

Copy Director

Vicki Huang

Design Director

Jen Chuang

Art Director

Hui-Kai Su

Producer

Tammy Liu

Assistant Producer

Freda Lin

 

Ideation

Keng-Ming Liu

Vicki Huang

Hui-Kai Su

Hsuan-Nin Wang

Binbin Lu

Chen-Lin Hsieh

Wei-Hao Shao

Eating Tsai

 

Design

Hui-Kai Su

Hsuan-Nin Wang

Binbin Lu

Chen-Lin Hsieh

Wei-Hao Shao

Eating Tsai

Yi-Chen Kuo

Lai-Yu Chi

 

Storyboard

Hui-Kai Su

Binbin Lu

Wei-Hao Shao

 

Cel Animation

Binbin Lu

Allen Lin

Huang Yao Pang

Eating Tsai

Ding-Yi Lu

Painting Artist

Hsuan-Nin Wang

Huei-Sin Xiao

Hsiang-Lan Tsai

Yi-Ju Chou

 

Animation

Hui-Kai Su

Olaola Yuan

Steve Huang

Wei-Hao Shao

Hsuan-Nin Wang

Chen-Lin Hsieh

 

3D animation

Hui-Kai Su

Wei-Hao Shao

Steve Huang

Chin Ho Kao

Chia-Ting yu

Ya-Hui Chang

Yo-Cheng Chan

Henmi Lai

Editing

Hui-Kai Su

 

CG Character Animation

CG Supervisor

Triston Huang

Pipeline TD

David Lai

Rigging

Skywalker Xu

Animation

Stone Shih

Modeling & Texturing

Tommy Lin

 

Music & Sound Design

Cheng-Yeh Han

Special thanks

Shih-Lin Chen (Cellist)