The imprint of the 2020 era as told by the five senses experience design
2020 Golden Pin Design Awards Ceremony
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TDRI (Taiwan Design Research Institute)
Culture
2020
Experience
This Golden Pin Design Award faced the tough challenges of the pandemic, yet our client, the TDRI, still wished to pursue a major breakthrough in the visuals of the award ceremony, in order to show off the great power of design.
With the theme of 2020 being a special mark in human history, we highlighted the changes and challenges caused by the pandemic. Simultaneously, it was an opportunity for change that called upon designers and the design industry. Situated at a critical time of drastic transformation, we reconsidered the significance of existing models and designs and came together to explore a sustainable future.
The stage design transcended singular perspectives, constructing a stage around a floating cubic image screen. This allowed the Golden Pin Awards to soar to the top of international performance standards.
The moving images set up the narrative, and the images adopted pure black and white tones. Through circular and forward momentum, the dynamic movements echoed the theme of “moving towards the new through exploration.” Gradually, the three parts were laid out in sequential order: chaos, tranquility, and moving towards hope, thus endowing this space-time background with strong narrative connotations. The cubic image screen became a part of the spatial architecture, and with the addition of fragrance design, surrounding lighting effects, music mixing design, and the joint performances of dancers and actors, we were able to bring the attendees a rich, immersive experience that utilized all five senses.
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Credits
Creative Director
Keng-Ming Liu
Copy Director
Vicki Huang
Account Manager
Naiyun Peng
Lead Producer
Hsiang Hsieh
Producer
Tammy Liu / Linda Lai
Stage Designer
Bird Hsu
Music & Sound Design
Cheng-Yeh Han
Scent Design
ALIZ
【Ceremony Visual Coordination】
Art Director
Chen-Lin Hsieh
Ideation
Keng-Ming Liu / Chen-Lin Hsieh / KhooKG
Design
Chen-Lin Hsieh / KhooKG / Ming-Hsiu Hung
Animation
Olaola Yuan
Editing
Yi-Ju Chou
Audio Mixing
Pixelfly Digital Sound
Voiceover
Ting Hung
Violist
Yuyu Chu
【On-set Filming Crew】
Director
Jimmy Chiang
Photographer
Kai Cheng
Cameraman
Shane Liu / Yuji Fann / Alan Chiu / Weide Chen
Editing
Kyle Jhuang / Eating Tsai
【Opening Performance】
Art Director
Tifu Huang / Chen-Lin Hsieh
Ideation
Keng-Ming Liu / Qi Meng / Chen-Lin Hsieh / Tifu Huang / Hsiang Hsieh / Aka Chang / Hui-Kai Su / Lu-Wen Hou
Design
Chen-Lin Hsieh / Tifu Huang / Chin-Ho Kao / Ke-Jyun Wu
Storyboard
Chen-Lin Hsieh / Tifu Huang / Binbin Lu
Animation
Chen-Lin Hsieh / Tifu Huang / Chin-Ho Kao / Derrick Liu / Ke-Jyun Wu / Bang-Wei Cheng / Albert Chiang / KhooKG
Composting / Editing
Tifu Huang
Lighting Artist
Aka Chang
Lighting Design
Sean Yu
Partial 3D Animation Concept Inspired by Ouchhh
Pre-Production Concept Research
JIC Media Group
【Ceremony Performance】
Art Director
Tifu Huang / Chen-Lin Hsieh
Ideation
Keng-Ming Liu / Qi Meng / Chen-Lin Hsieh / Hsiang Hsieh
Design
Chen-Lin Hsieh / Tifu Huang / Derrick Liu / Tiger Chen
Composting / Editing
Tifu Huang
Violist
Yuyu Chu
DJ
Cheng-Yeh Han
Recording Studio
Ghost Note Custom Guitars
Sound Recordist
Kan-Hung Chiu
Dance Drama
B.DANCE
Lighting Artist
Aka Chang
Lighting Design
Sean Yu
【Ceremony Promo】
Executive Director
Jimmy Chiang
Art Director
Kyle Jhuang
Ideation
Kyle Jhuang / Kai Cheng / Jimmy Chiang / Ching-Ho Kao
Storyboard
Jimmy Chiang / Kyle Jhuang
Animation
Kyle Jhuang
Audio Mixing
Pixelfly Digital Sound
【Filming Crew】
Director
Jimmy Chiang
Director of Cinematographer
Shane Liu / Ching-Ho Kao
Assistant Cameraman
Pin-Chieh Chih / Hsiao-Chiang Huang / Yu-Hsuan Chen
Boom Operator
Yu-Chen Lin
Interpreter
Jenny Tang
Interview Host
Mimi Chang / Fannie Chen / Kai Cheng
Interviewee
Jennifer Tsai / Manfred Wang / Aaron Nieh / Sheng-Yuan Huang / Hugh Hu / Andrew Huang / Gerald Mark Soto / Nathan Yong / Marco Casagrande / Gan Ke Ping / Yu Feng / Ting-An Ho / Sonja Schiefer / Eisuke Tachikawa
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