The imprint of the 2020 era as told by the five senses experience design
2020 Golden Pin Design Awards Ceremony
TDRI (Taiwan Design Research Institute)
Culture
2020
Experience
TDRI (Taiwan Design Research Institute)
Culture
2020
Experience
The imprint of the 2020 era as told by the five senses experience design
This Golden Pin Design Award faced the tough challenges of the pandemic, yet our client, the TDRI, still wished to pursue a major breakthrough in the visuals of the award ceremony, in order to show off the great power of design.
With the theme of 2020 being a special mark in human history, we highlighted the changes and challenges caused by the pandemic. Simultaneously, it was an opportunity for change that called upon designers and the design industry. Situated at a critical time of drastic transformation, we reconsidered the significance of existing models and designs and came together to explore a sustainable future.
The stage design transcended singular perspectives, constructing a stage around a floating cubic image screen. This allowed the Golden Pin Awards to soar to the top of international performance standards.
The moving images set up the narrative, and the images adopted pure black and white tones. Through circular and forward momentum, the dynamic movements echoed the theme of “moving towards the new through exploration.” Gradually, the three parts were laid out in sequential order: chaos, tranquility, and moving towards hope, thus endowing this space-time background with strong narrative connotations. The cubic image screen became a part of the spatial architecture, and with the addition of fragrance design, surrounding lighting effects, music mixing design, and the joint performances of dancers and actors, we were able to bring the attendees a rich, immersive experience that utilized all five senses.
Keng-Ming Liu
Vicki Huang
Naiyun Peng
Hsiang Hsieh
Tammy Liu / Linda Lai
Bird Hsu
Cheng-Yeh Han
ALIZ
【Ceremony Visual Coordination】
Chen-Lin Hsieh
Keng-Ming Liu / Chen-Lin Hsieh / KhooKG
Chen-Lin Hsieh / KhooKG / Ming-Hsiu Hung
Olaola Yuan
Yi-Ju Chou
Pixelfly Digital Sound
Ting Hung
Yuyu Chu
【On-set Filming Crew】
Director
Jimmy Chiang
Kai Cheng
Shane Liu / Yuji Fann / Alan Chiu / Weide Chen
Kyle Jhuang / Eating Tsai
【Opening Performance】
Tifu Huang / Chen-Lin Hsieh
Keng-Ming Liu / Qi Meng / Chen-Lin Hsieh / Tifu Huang / Hsiang Hsieh / Aka Chang / Hui-Kai Su / Lu-Wen Hou
Chen-Lin Hsieh / Tifu Huang / Chin-Ho Kao / Ke-Jyun Wu
Chen-Lin Hsieh / Tifu Huang / Binbin Lu
Chen-Lin Hsieh / Tifu Huang / Chin-Ho Kao / Derrick Liu / Ke-Jyun Wu / Bang-Wei Cheng / Albert Chiang / KhooKG
Tifu Huang
Aka Chang
Sean Yu
Partial 3D Animation Concept Inspired by Ouchhh
JIC Media Group
【Ceremony Performance】
Tifu Huang / Chen-Lin Hsieh
Keng-Ming Liu / Qi Meng / Chen-Lin Hsieh / Hsiang Hsieh
Chen-Lin Hsieh / Tifu Huang / Derrick Liu / Tiger Chen
Tifu Huang
Yuyu Chu
Cheng-Yeh Han
Ghost Note Custom Guitars
Kan-Hung Chiu
B.DANCE
Aka Chang
Sean Yu
【Ceremony Promo】
Jimmy Chiang
Kyle Jhuang
Kyle Jhuang / Kai Cheng / Jimmy Chiang / Ching-Ho Kao
Jimmy Chiang / Kyle Jhuang
Kyle Jhuang
Pixelfly Digital Sound
【Filming Crew】
Jimmy Chiang
Shane Liu / Ching-Ho Kao
Pin-Chieh Chih / Hsiao-Chiang Huang / Yu-Hsuan Chen
Yu-Chen Lin
Jenny Tang
Mimi Chang / Fannie Chen / Kai Cheng
Jennifer Tsai / Manfred Wang / Aaron Nieh / Sheng-Yuan Huang / Hugh Hu / Andrew Huang / Gerald Mark Soto / Nathan Yong / Marco Casagrande / Gan Ke Ping / Yu Feng / Ting-An Ho / Sonja Schiefer / Eisuke Tachikawa