2020 Golden Pin Design Awards Ceremony

Client

Sectors

2020 Golden Pin Design Awards Ceremony

More information

TDRI (Taiwan Design Research Institute)

Culture

Year

Services

2020

Experience

The imprint of the 2020 era as told by the five senses experience design

This Golden Pin Design Award faced the tough challenges of the pandemic, yet our client, the TDRI, still wished to pursue a major breakthrough in the visuals of the award ceremony, in order to show off the great power of design.

With the theme of 2020 being a special mark in human history, we highlighted the changes and challenges caused by the pandemic. Simultaneously, it was an opportunity for change that called upon designers and the design industry. Situated at a critical time of drastic transformation, we reconsidered the significance of existing models and designs and came together to explore a sustainable future.

The stage design transcended singular perspectives, constructing a stage around a floating cubic image screen. This allowed the Golden Pin Awards to soar to the top of international performance standards.

The moving images set up the narrative, and the images adopted pure black and white tones. Through circular and forward momentum, the dynamic movements echoed the theme of “moving towards the new through exploration.” Gradually, the three parts were laid out in sequential order: chaos, tranquility, and moving towards hope, thus endowing this space-time background with strong narrative connotations. The cubic image screen became a part of the spatial architecture, and with the addition of fragrance design, surrounding lighting effects, music mixing design, and the joint performances of dancers and actors, we were able to bring the attendees a rich, immersive experience that utilized all five senses.

Less information

Credits

Creative Director

Keng-Ming Liu

Copy Director

Vicki Huang

Account Manager

Naiyun Peng

Lead Producer

Hsiang Hsieh

Producer

Tammy Liu / Linda Lai

Stage Designer

Bird Hsu

Music & Sound Design

Cheng-Yeh Han

Scent Design

ALIZ

【Ceremony Visual Coordination】

Art Director

Chen-Lin Hsieh

Ideation

Keng-Ming Liu / Chen-Lin Hsieh / KhooKG

Design

Chen-Lin Hsieh / KhooKG / Ming-Hsiu Hung

Animation

Olaola Yuan

Editing

Yi-Ju Chou

Audio Mixing

Pixelfly Digital Sound

Voiceover

Ting Hung

Violist

Yuyu Chu

【On-set Filming Crew】

Director

Jimmy Chiang

Photographer

Kai Cheng

Cameraman

Shane Liu / Yuji Fann / Alan Chiu / Weide Chen

Editing

Kyle Jhuang / Eating Tsai

【Opening Performance】

Art Director

Tifu Huang / Chen-Lin Hsieh

Ideation

Keng-Ming Liu / Qi Meng / Chen-Lin Hsieh / Tifu Huang / Hsiang Hsieh / Aka Chang / Hui-Kai Su / Lu-Wen Hou

Design

Chen-Lin Hsieh / Tifu Huang / Chin-Ho Kao / Ke-Jyun Wu

Storyboard

Chen-Lin Hsieh / Tifu Huang / Binbin Lu

Animation

Chen-Lin Hsieh / Tifu Huang / Chin-Ho Kao / Derrick Liu / Ke-Jyun Wu / Bang-Wei Cheng / Albert Chiang / KhooKG

Composting / Editing

Tifu Huang

Lighting Artist

Aka Chang

Lighting Design

Sean Yu

Partial 3D Animation Concept Inspired by Ouchhh

Pre-Production Concept Research

JIC Media Group

【Ceremony Performance】

Art Director

Tifu Huang / Chen-Lin Hsieh

Ideation

Keng-Ming Liu / Qi Meng / Chen-Lin Hsieh / Hsiang Hsieh

Design

Chen-Lin Hsieh / Tifu Huang / Derrick Liu / Tiger Chen

Composting / Editing

Tifu Huang

Violist

Yuyu Chu

DJ

Cheng-Yeh Han

Recording Studio

Ghost Note Custom Guitars

Sound Recordist

Kan-Hung Chiu

Dance Drama

B.DANCE

Lighting Artist

Aka Chang

Lighting Design

Sean Yu

【Ceremony Promo】

Executive Director

Jimmy Chiang

Art Director

Kyle Jhuang

Ideation

Kyle Jhuang / Kai Cheng / Jimmy Chiang / Ching-Ho Kao

Storyboard

Jimmy Chiang / Kyle Jhuang

Animation

Kyle Jhuang

Audio Mixing

Pixelfly Digital Sound

【Filming Crew】

Director

Jimmy Chiang

Director of Cinematographer

Shane Liu / Ching-Ho Kao

Assistant Cameraman

Pin-Chieh Chih / Hsiao-Chiang Huang / Yu-Hsuan Chen

Boom Operator

Yu-Chen Lin

Interpreter

Jenny Tang

Interview Host

Mimi Chang / Fannie Chen / Kai Cheng

Interviewee

Jennifer Tsai / Manfred Wang / Aaron Nieh / Sheng-Yuan Huang / Hugh Hu / Andrew Huang / Gerald Mark Soto / Nathan Yong / Marco Casagrande / Gan Ke Ping / Yu Feng / Ting-An Ho / Sonja Schiefer / Eisuke Tachikawa