Bito creates a new interpretation and brand definition for the AUSS Zenbook sereies: Modern Zen, the Zen of immersion in the world and things.

Zen no longer refers to specific natural scenery, masters, Japanese Zen studies, or poetic feelings, but rather concerns our own state of mind and a set of ways to cope with the current new era and environment in work and life.

In the design of visual imagery, the perspective ranges from macro to micro, focusing on conveying the core spirit of the brand and creating the brand attitude of Modern Zen, embodying a lifestyle and values that are closer to users. In the conceptual design of the main visual, it emphasizes the "immersion in the flow of the mind". Whether pursuing professional work or personal hobbies with Zenbook, they are equally focused and invested with the same effort, entering a state of flow.