Kunshan University 60th Anniversary Key Visual

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Kun Shan University

Education

2025

Branding, Experience, Play

Behind every great work is a group of dedicated individuals who quietly refine their craft through repetition and perseverance. Their solid fundamentals unlock limitless possibilities — a spirit embodied by the outstanding alumni of Kun Shan University of Technology.


In celebration of the university’s 60th anniversary, we chose “fundamentals” as the core concept. The name “崑山” (Kun Shan) was deconstructed into the characters 山 (mountain), 日 (sun), 比 (compare), 山 (mountain) and visualized through a looping system that captures the power of repetition — turning practice into form, and foundation into identity.

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Credits

Creative Director

Keng Ming, Liu

Ideation

Choong Wei, Ng / Chun Hui, Wang / Yi Ju, Tsai / Hannah Chen

Project Manager

Hannah Chen

Visual Design

Choong Wei, Ng / Wei Yun, Kan / Han Shu, Wu

Logotype Design

Wei Yun, Kan

Animation Design

Johnny Yang

Real-Time Dynamic Poster Generator Development

Wei Wen, Chen / Bo Yu, Ko / Po Xiu, Yeh

Photography

Ruo Jia, Liang