Flat design humor breaking impressions of the Golden Melody Awards
Golden Melody Award 28 Ceremony Visual Design
YOUNG HOPE, 3AQUA Entertainment
Entertainment
2017
Experience
YOUNG HOPE, 3AQUA Entertainment
Entertainment
2017
Experience
Flat design humor breaking impressions of the Golden Melody Awards
Bito took on the role of visual coordinator for the 28th Golden Melody Awards ceremony, creating an original style that integrated humor with metaphors.
Setting itself apart from past visual styles, we moved away from fancy 3D animation and blacks and golds, instead venturing boldly into flat design. We were thus able to create a new trend and fearlessly bring in various colors, adding design elements that evoked youth, brightness, vitality, and large color blocks.
The theme that ran through all visuals this year was “the medium of music,” with the meaning that while the medium is always changing, the sentiments of music would never change. For the bumper, we used GMA to create five groups of different music devices, including retro cassettes, vinyl records, iPods, videotape animations etc. to bring the Golden Melody Awards closer to both old memories and new trends. The 27 nomination videos took the medium of music as its starting point, but humorous interpretations were added to every award’s open. For example, the Best Album Producer Award featured an album being sliced into pieces like ham, the Best New Artist Award evoked images of cracking an egg open, and the Best Instrumental Recording Album Award was expressed by a conductor’s baton hooking onto one of the discs.
Keng-Ming Liu
Hsi-Jen Liu
Kelly Li
Chen Wu
Zhyun Tseng
Kyle Jhuang
Che-Chieh Chu
Ching-Ho Kao
Zhyun Tseng
Chen Wu
Bruce Chen
Kforce Chen
Morris Chi
Yo Cheng
Rivers Yang
Wei-Chen Yu
Naiyun Peng
Francis Yeh
Sincerely Music
Stanley Chen
Shin Child
Lin Shang Po / JL Music & Video Production
Shieh ChiaChang
余佳蓓
Che-Chieh Chu
Proper Up 正
顧忠山 Lawrence Ku
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