Capturing shots in the wild
2019 Taitung County Branding Film-Return to the Wild
Taitung County Government, Plan b
Public
2019
Film
Taitung County Government, Plan b
Public
2019
Film
Capturing shots in the wild
The Taitung County Government infused the power of design into the locality and established the Taitung Design Center, hoping to take this opportunity to remodel Taitung’s image and promote tourism through a brand film that was different from the past.
We discovered that Taitung was Taiwan’s “wildest” county. The “wildness” here does not refer to a savage, untamed nature, but rather, the wild ability of humans to live alongside both nature and themselves. This ability has been gradually fading in those living the urban life, yet the moment we set foot in Taitung, we are able to enjoy all of nature’s gifts to the fullest and rediscover the wildness that connects us as humans with nature. We therefore chose “Return to the Wild” as the main concept.
The film was shot through the eyes of a primitive hunter, featuring the careful observation of wildlife and the wild roaming of waves and cliffs. We extended the field of vision, with “high” being the height of mountaintops seen from a hot air balloon, and “deep” being the depth of diving into the ocean and the stars. Each design element was like a hidden surprise, and the logos, roads, weaving, church paintings, architectural lines, and new design energy were all closely linked to the origin of nature.
Directed by Bito
Keng-Ming Liu
Keng-Ming Liu
Ching-Ho Kao
Tammy Liu
Vicki Huang
Jen Chuang
Ching-Ho Kao
Vicki Huang
Jen Chuang
Naiyun Peng
Tammy Liu
Ching-Ho Kao
Kai Cheng
Ken Huang
Ching-Ho Kao
Huie-Yung Li
Ching-Ho Kao
Ching-Ho Kao
Damon Hsieh
Through the Dead Wood by Songs of Water
In the Clouds by Be Still the Earth
躍樂-Kavarasa’an by 知本卡大地布lralrak樂舞團
Liya Dunlap
Ching-Ho Kao
GR33N Skate Shop
Muk Lin FPV
Sweet Night Kitchen
The Coconut Woman 椰女郎
沙拔壤民宿(羅沙工作室)
東昌帆布行
東元科技文教基金會
金崙天主堂(聖若瑟天主堂)
阿布斯布農傳統服飾工作室
都蘭衝浪店
賓茂國中
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