2019 Taitung County Branding Film-Return to the Wild

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Taitung County Government, Plan b

Public

2019

Film

Capturing shots in the wild

The Taitung County Government infused the power of design into the locality and established the Taitung Design Center, hoping to take this opportunity to remodel Taitung’s image and promote tourism through a brand film that was different from the past.

We discovered that Taitung was Taiwan’s “wildest” county. The “wildness” here does not refer to a savage, untamed nature, but rather, the wild ability of humans to live alongside both nature and themselves. This ability has been gradually fading in those living the urban life, yet the moment we set foot in Taitung, we are able to enjoy all of nature’s gifts to the fullest and rediscover the wildness that connects us as humans with nature. We therefore chose “Return to the Wild” as the main concept.

The film was shot through the eyes of a primitive hunter, featuring the careful observation of wildlife and the wild roaming of waves and cliffs. We extended the field of vision, with “high” being the height of mountaintops seen from a hot air balloon, and “deep” being the depth of diving into the ocean and the stars. Each design element was like a hidden surprise, and the logos, roads, weaving, church paintings, architectural lines, and new design energy were all closely linked to the origin of nature.

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Credits

Directed by Bito

Creative Director

Keng-Ming Liu

Director

Keng-Ming Liu

Assistant Director

Ching-Ho Kao

Producer

Tammy Liu

Ideation

Vicki Huang

Jen Chuang

Ching-Ho Kao

Copy Director

Vicki Huang

Jen Chuang

Account Manager

Naiyun Peng

Tammy Liu

Photographer

Ching-Ho Kao

Kai Cheng

Ken Huang

Drone Operator

Ching-Ho Kao

Location Manager

Huie-Yung Li

 

Editor

Ching-Ho Kao

Color Grading

Ching-Ho Kao

Typography Design

Damon Hsieh

Music

Through the Dead Wood by Songs of Water

In the Clouds by Be Still the Earth

Aboriginal Song

躍樂-Kavarasa’an by 知本卡大地布lralrak樂舞團

Music Editing& Sound Design

Liya Dunlap

Ching-Ho Kao

Special Thanks

GR33N Skate Shop

Muk Lin FPV

Sweet Night Kitchen

The Coconut Woman 椰女郎

沙拔壤民宿(羅沙工作室)

東昌帆布行

東元科技文教基金會

金崙天主堂(聖若瑟天主堂)

阿布斯布農傳統服飾工作室

都蘭衝浪店

賓茂國中