2025 Taiwan Lantern Festival in Taoyuan

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Tourism Administration, M.O.T.C.

Culture

2024

Branding

Taiwan Taoyuan International Airport is the first stop for travelers arriving in Taiwan. For the “Taiwan Lantern Festival” motion poster, Bito blends a city view through an airplane window with traditional Taiwanese lanterns, illuminated with warm, vibrant lighting. The dynamic motion of the window reveals iconic lanterns featuring the character “桃,” symbolizing Taoyuan’s pond culture. This design seamlessly integrates international tourism, local heritage, and everyday scenery into a single captivating poster.

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Credits

視覺總監 Creative Director

劉耕名 Keng-Ming Liu

概念設計 Ideation

蔡佩玲、甘薇云 Ciacia Tsai, Weiyun Kan

視覺設計 VIsual Design

甘薇云 Weiyun Kan

3D美術 3D Artist

梁若嘉 Ruojia Liang

3D動畫 3D Animation

梁若嘉 Ruojia Liang

動畫設計 Animation Design

楊鎬維 Johnny Yang

專案經理 Project Manager

蔡佩玲、謝翔 Ciacia Tsai, Hsiang Hsieh

客戶經理 Account Maneger

彭乃芸​​​​​​​ Nai-Yun Peng

社群宣傳編輯 Social Media Editor

王淳慧