Ministry of Sports Branding

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Ministry of Sports

Public

2025

Branding

In 2025, the Ministry of Sports will unveil a new visual identity to unite national spirit under “Team Taiwan” and strengthen its international image.

During the 2024 WBSC, after hitting a stunning home run, Taiwan’s team captain made a framing gesture over his chest. Though the frame held no words, everyone understood—it meant “Taiwan.” This powerful moment of unity inspired the core concept of the new logo. The logo unfolds into a frame: a symbol of national pride, openness, and diversity. It holds space for every athlete, every story—and above all, for Taiwan.

The logo combines outer lines and inner space to form an “S” for the Ministry of Sports. The double frame is made of two “T”s, representing “Team Taiwan”. It reflects the shared identity and spirit of the Taiwanese people.

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Credits

客戶 Client

運動部


創意總監 Creative Director

劉耕名 


藝術指導 Art Director

黃鈺凱


設計總監 Design Director

吳函書


前期概念 Ideation

黃鈺凱、吳函書、黃松威、甘薇云


設計師 Designer

吳函書、黃松威、甘薇云


中文標準字設計 Logotype Design

甘薇云


2D動畫設計 Animator

楊鎬維


3D動畫 3D Animation

梁若嘉、高慶和


音樂與聲音設計 Music & Sound Design

小力創意


專案經理 Project Manager

王淳慧


專案執行 Project Assistant

蔡宜儒


客戶經理 Account Manager

彭乃芸


社群編輯 Social Editor

王淳慧


特別感謝 Special Thanks

中華文化總會、統一獅、愛爾達、世界棒壘球總會、國家運動訓練中心(運動員圖片來源)