In 2025, the Ministry of Sports will unveil a new visual identity to unite national spirit under “Team Taiwan” and strengthen its international image.
During the 2024 WBSC, after hitting a stunning home run, Taiwan’s team captain made a framing gesture over his chest. Though the frame held no words, everyone understood—it meant “Taiwan.” This powerful moment of unity inspired the core concept of the new logo. The logo unfolds into a frame: a symbol of national pride, openness, and diversity. It holds space for every athlete, every story—and above all, for Taiwan.
The logo combines outer lines and inner space to form an “S” for the Ministry of Sports. The double frame is made of two “T”s, representing “Team Taiwan”. It reflects the shared identity and spirit of the Taiwanese people.
Ministry of Sports Branding
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Ministry of Sports
Public
2025
Branding




















