TIANYU Noodles Branding

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TianYu Noodles

Food & Drink

2025

Branding

At TIANYU NOODLES on Tianyu Street in Taipei, Japanese kappo craftsmanship meets a modern, health-conscious philosophy. Bito led the project from brand definition and naming to visual identity and signage design. Inspired by noodles and broth, the identity draws on the flowing movement of soup to form the initials “T” and “Y,” which merge into the character 「玉」. In the dynamic identity, the flow of broth evolves into the springy energy of noodles, expressing the essence of ramen through the relationship between soup and noodles.

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Credits

客戶 Clients|天玉麵 TianYu Noodles @tianyu_official
設計團隊 Designed by @bitostudio
創意總監 Creative Director|劉耕名
前期概念 Ideation|甘薇云、王淳慧
視覺設計 Visual Design|甘薇云
動態設計 Motion Design|魏嘉樂
平面攝影 Photographer|高慶和
專案經理 Project Manager|王淳慧
社群企劃 Social Planner|王淳慧