At TIANYU NOODLES on Tianyu Street in Taipei, Japanese kappo craftsmanship meets a modern, health-conscious philosophy. Bito led the project from brand definition and naming to visual identity and signage design. Inspired by noodles and broth, the identity draws on the flowing movement of soup to form the initials “T” and “Y,” which merge into the character 「玉」. In the dynamic identity, the flow of broth evolves into the springy energy of noodles, expressing the essence of ramen through the relationship between soup and noodles.
TIANYU Noodles Branding
More information
TianYu Noodles
Food & Drink
2025
Branding










