Bito Rebrand

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Culture

2022

Branding

Bito 10th Anniversary Rebranding Sets the Tone for a Bold Future

We’re redefining Bito with Design Feeling at our core to go beyond traditional design and to embrace the entirety of the brand experience. Our expertise spans design and motion, and now extends into brand integration, interactive experiences, and character design, all aimed at creating emotional and memorable experiences.

With our new identity, we have carefully crafted a more flexible and pragmatic system. This system empowers us to confidently stride into the future, while preserving the same sensibility and emotional essence seen in all our work.

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Credits

Creative Director

Keng-Ming Liu

Art Director

Weahao Shao

Type Design Consultant

Tien-Min Liao

Brand Designer

Han-Shu Wu

Animator

Johnny Yang

Notebook Illustration & Design

Lu-wen Hou

Copy Director

Vicki Huang

Jane Guan

Project Manager

Weini Chen

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