To celebrate the 15th anniversary of FOCASA Circus, Bito has created a dynamic new brand identity that brings the spirit of the circus to life. The system combines the imagery of a circus tent with letters, where each letter represents a performer and is animated with circus-inspired movements. The use of two different styles for the letter "a" symbolizes the unique connection between the audience and the artist under one tent.

Bito also developed an interactive tool that allows users to engage with the letters through text or sound. This new identity will be applied to FOCASA's sub-brands and will debut at the second FOCASA Circus Festival, using the fusion of design and performance art to enhance the brand's unique international presence.